Tesla Crisis: Boycotts Surge as Shares Plummet Amid Musk’s Controversies

Tesla is facing a wave of challenges. The European market, once a stronghold for the electric vehicle giant, shows signs of severe trouble. Tesla’s shares have taken a nosedive as boycotts grow each day.

The decline is shocking. Just a few months ago, Tesla seemed invincible. Now, the stock price has plunged nearly 50% since its peak in December 2024, sending ripples of concern through the investment community.

A crowd of protesters holding signs with messages against Tesla and Elon Musk, showing the growing public dissent in major European cities.

What led to this turbulence? The boycott movement stems from Musk’s controversial political stance. He has openly supported far-right groups across Europe, which seems to have alienated many consumers.

In Germany, Tesla sales plummeted by a startling 76% in February 2025 compared to the previous year. This statistic isn’t just a number; it reflects a deep-seated rejection of the brand. Consumers in liberal-leaning nations are clearly sending a message.

Other countries are experiencing similar trends. In the Netherlands, new registrations dropped by 61%, while in Sweden the figure was 64%. France saw a 37% decline in March alone. These are not just statistics; they signify widespread dissatisfaction.

A bar graph illustrating the sharp decline in Tesla's vehicle registrations in various European countries, highlighting the brand's struggles amid boycotts.

Musk’s embrace of controversial politics has fueled the uproar. Many consumers feel betrayed by a brand they once trusted. His appearances at rallies and public praise for far-right agendas have come at a cost.

Beyond sales, public outrage has manifest in acts of vandalism. Tesla vehicles have been set ablaze in France, and a dealership in Rome was set on fire, destroying 17 cars. Such incidents paint a stark picture of the growing animosity towards the brand.

Sentiment towards Musk’s leadership continues to sour. Protests have erupted across Europe. Rallies in London, Berlin, and other cities have sparked hashtags like #boycottTesla. The message is clear.

Images of burning Tesla vehicles and vandalized dealerships, symbolizing the backlash and anger of consumers towards the company.

Analysts are sounding alarms. Dan Ives from Wedbush Securities describes the situation as a “brand tornado crisis.” This mounting pressure is evident. Tesla reported a staggering 13% drop in global deliveries.

The stakes are high. Tesla delivered only 336,681 vehicles in the first quarter of 2025. That is down from 387,000 the previous year, marking one of the largest declines in Tesla’s history.

There’s more than just the boycott affecting Tesla. The company is facing stiff competition. Rivals like BYD are gaining an edge in the electric vehicle market.

BYD’s sales soared, reporting a remarkable 94% increase in February 2025. Meanwhile, established automakers like Volkswagen and BMW are seeing notable gains. Tesla’s older models are struggling to keep pace.

The Model Y, a once-popular choice, is now awaiting an update. Consumers have new, affordable options popping up everywhere. Offerings from Volvo and Renault are stealing market share.

In China, the situation is similar. Shipments dropped by a staggering 49% in February 2025, marking the lowest since 2022. It raises the question: can Tesla keep its footing in this increasingly competitive landscape?

Inside Tesla, the calls for change are growing. Reports suggest that some employees are urging for Musk’s resignation. They argue his focus on political ventures has damaged the brand.

Former investors are also voicing concerns. Ross Gerber, once a vocal supporter, has gone public with his criticism. He believes it might be time for new leadership at Tesla.

Musk himself has acknowledged the strain. At a rally in Wisconsin, he admitted that his political role has negatively impacted the stock. He’s aware of the stakes.

Possible changes lie ahead. Reports indicate Musk may step back from his DOGE role. This brief pause led to a 5% increase in Tesla’s shares. Could this signal a change in direction?

As the crisis unfolds, one thing is clear: Musk is at a crossroads. The questions abound: Can he steer Tesla out of this turmoil?

Or is he heading for a departure? It’s a moment of reckoning for Tesla. Protests are intensifying, sales are dwindling, and competitors continue to gain ground. The future seems uncertain, but one thing remains apparent: the wave of boycotting Tesla is far from over.

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